12 June 2024, Hong Kong: BMF (Bella Marie ), the region’s premier one-stop beauty gym, presents a range of state-of-the-art skin and body care to prepare for the season of increased exposure. With a stellar menu of transformative, non-invasive firming therapies and advanced laser hair removal, beauty aficionados can look their best and glow with confidence by the beach or pool. Enjoy the convenience of treating both face and body under one roof in Hong Kong, allowing summer travels to be reserved for pure relaxation. 245u4b
A union of two of the best-known names in the beauty industry, BMF has a proud history of technology-based skin and body sculpting treatments. Bella pioneered the use of lasers for hair removal in Hong Kong back in the 1990s, while Marie has guided thousands of women to their ideal body shape since opening in the city in 1986.
Programmes are carefully tailored to the needs of the modern, fast-paced clientele in Asia who demand nothing but the best techniques and practices from all over the globe. Heading the list of skin rejuvenation and body sculpting solutions ahead of the summer-holiday season are Coolfase Cooling RF, Fotona Laser Tightening and Revol MRF Firming, as well as the brand’s signature Laser Hair Removal now using diode laser technology.
Radiofrequency Heat and Cool Achieves Instant Skin Firming and Collagen Regeneration
Harnessing revolutionary technology developed in South Korea, Coolfase Cooling RF (trial price: HK$4,800 per 200 pulse session; original price: HK$6,000) combines high-frequency energy with an advanced cooling system to instigate collagen production and skin tightening. The treatment restores skin elasticity, tackles sagging, targets fine lines that with age mar the face and neck, and refines rough skin texture and enlarged pores. It is fast and safe, with reduced discomfort during the session and less downtime afterwards, allowing a speedy return to summertime activities after treatment, with the bonus of looking brighter and younger than before.
Featuring 2 patented techniques, Coolfase utilises advanced monopolar radiofrequency to disseminate heat swiftly and accurately deep into the dermis, triggering collagen regeneration – collagen fibres immediately contract for superior skin tightening, smoothing and elasticity. Simultaneously, the device employs an innovative DCC microchip cooling system, which directly cools the skin, serving to minimise pain without the off-putting sensation of numbness. Monopolar RF involves a singular electrode that enables deeper penetration and longer-lasting effects compared to the more superficial and localised outcomes of bipolar radiofrequency technology.
Clients will enjoy instant improvements in neck and jawline definition, facial wrinkles and overall skin texture. In a non-invasive eyelid lift, eyelid muscles are elevated, fine lines diminished and firmness around the eyes restored. Coolfase Cooling RF treatment is also available for the body.
Lift the Face and Diminish Fine Lines for a More Youthful Summer Glow
An advanced, non-invasive face-lifting therapy, Fotona Laser Tightening works wonders on more mature skin (trial price: HK$688 per session or HK$988 for 2 sessions; original price: HK$2,000 per session; package price HK$8,888 for 12 sessions). The perfect pick-me-up before a vacation, it uses the medical-grade YAG erbium laser to stimulate the regeneration of collagen and elastin, lifting and tightening the skin, and reversing signs of aging. It is particularly effective around the eyes and mouth where a preponderance of fine lines and sagging can age a person beyond their actual years.
Incorporating innovative internal and external treatment methods, Fotona’s multi-patented YAG laser is at the cutting-edge of laser technology. It incorporates dual wavelengths of 1064nm and 2940nm, boasts 4 pulse modes (Smooth, Frac3, Piano and SupErificial), and activates a pioneering collagen filling technique to repair skin imperfections. In the safe, skilled hands of BMF’s therapists, the laser waves its magic through 8 targeted treatments for a revitalised appearance. Under-eye fat, dark circles, wrinkles and sagging are diminished around the eyes; ‘tiger stripes’ around the mouth are improved; and neck lines and forehead wrinkles are reduced. Cheeks are lifted; lips smoothed and their fullness enhanced; and nasal wings tightened – which reduces snoring. In a further patented application, rough skin texture is softened.
Triple Action Body Contouring to Deliver a Sculpted Summer Silhouette
With summer holidays on the horizon, Revol MRF Firming (trial price: HK$388 per body part; original price: HK$2,500) is a timely treatment to tone up the body while firming the skin. Offering 3 effective contouring technologies in 1 simple session, it zeros in on a particular part of the body to eliminate flab and unsightly lines and enhance skin elasticity.
This triple action embraces the power of 3 electromagnetic energy frequencies – RF (radiofrequency), MF (middle frequency) and LF (low frequency) – plus a unique skin-tightening laser. EMS Current (electrical muscle stimulation) works to reduce cellulite and boost metabolic circulation; RF breaks down and burns fat; and the light-focused, 635mm Diode Laser removes further fat deposits, cellulite and postpartum stretch marks, and stimulates collagen production and elastin formation to revitalise the skin.
Safety features include an integrated temperature sensor that adjusts heat to prevent skin damage. Personalisation is achieved through customisable frequencies and power levels. With various interchangeable heads for different treatment areas, the device optimises results and saves time. After several sessions, clients can efficiently achieve a toned and sculpted body shape.
Improved Laser Hair Removal Embracing Cutting-Edge Technology
In a testament to its continuous appliance of science in the art of beauty, BMF’s acclaimed Laser Hair Removal technology has been enhanced by the introduction of a diode laser. Prized for its precision, speed and effectiveness when removing unwanted body hair, this type of laser offers controlled heat and an internal cooling response to ensure a more comfortable experience; it also provides skin rejuvenation. Hair removal is permanent in this FDA-certified Selective Thermal Decomposition Technology since the follicles are destroyed by laser energy. Clinical tests conducted by the American Harvard Institute of Dermatology show a permanent hair reduction rate reaching 90%.
Trained therapists tailor the procedure according to hair type and skin tone, selecting one of 3 laser wavelengths. A nanometre of 755 suits the higher melanin content of Asian skin, delivering optimum results after 4-6 sessions, while removal of brown hair and fine hair is most effective when the laser is operating at 808nm and 1064nm respectively. The exclusive Sapphire CryoTip™ of the device’s Cryogenic Cooling System maintains a stable cooling temperature of 4°C , preventing sensitivity and burns. Post-treatment skin recovery is rapid since sessions are short – about 15 minutes for underarms or the bikini line.
New and improved Laser Hair Removal featuring the diode laser can now be experienced at the trial price of HK$1,288 for 6 sessions on small areas or 3 sessions on large areas (original price from HK$288 per session). Small areas include the upper or lower lip, chest line, back of the hands or fingers, knees, and tops of the feet or toes. The underarms, one side of the upper or lower arms, thighs or legs, the abdomen and the bikini area are treated as large areas.
“Our essential trio of therapies to lift the face, tighten the skin, and sculpt the body this summer, along with our Laser Hair Removal technology, promise visible results and renewed confidence,” says Amy Quek, CEO of BMF. “We’re proud to offer the most advanced aesthetic techniques from around the world, tailored for our clients in Asia.”
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