12th June 2025— This Father’s Day, KLAY Preschools and Daycare- one of India’s most trusted early education and childcare providers, pays tribute to the often-unsung, everyday efforts of fathers with a heartfelt new digital campaign titled “Fathers of today. All in. All heart” 584a4h

Told through the innocent, observant eyes of a child, the film captures the beautiful messiness of a dad’s morning, mismatched socks, clumsy ponytails, slightly burnt toast and the unwavering love that runs through it all. Each frame is a celebration of the quiet devotion with which fathers juggle work meetings, school runs, and bedtime stories, showing up in big and small ways, every single day.

In a world where the narrative around parenting is still largely mother-. centric, this campaign gently shifts the spotlight to dads, not perfect ones, but the real ones. The ones who try. Who forget the water bottle but never the hug. Who signal “one sec” during Zoom calls but never fail to notice a child’s hand-drawn rocket.

The film culminates in a tender Father’s Day moment, where the little girl gifts her dad a crayon-made card that simply reads: “Happy Father’s Day to the best Appa ever.” It’s a small gesture, but one that encapsulates everything, the joy of being seen, loved, and appreciated just as you are. The final montage reinforces KLAY’s central promise: to parents who show up, so their children can shine.

Commenting on the campaign, Shireen Sultana, Senior Vice President – Marketing, KLAY Pre-School and Daycare, said, “Parenting has never been a one-person job and today, more than ever, fathers are stepping into roles that go beyond convention. With this campaign, we wanted to honour not perfection, but presence. At KLAY, we believe that every hug, every rushed breakfast, every school drop matters, and we are here to every parent who chooses to show up, wholeheartedly and every day.”

Backed by the same emotionally resonant storytelling that marked its recent Mother’s Day campaign, KLAY continues to celebrate and the systems that raise confident, joyful children