Mumbai, June 10, 2025: Blue Dart Express Limited, a part of DHL eCommerce and South Asia’s premier express air and integrated transportation & distribution company, has announced the release of the E-Commerce Trends Report 2025, drawing on insights from online shoppers across India. This year’s study spans eight chapters, featuring six shopper types and four generational segments, all highlighting how evolving consumer expectations are reshaping the future of online retail. While the report covers everything from cross-border purchasing to shoppers’ views on sale days like Black Friday, four findings stand out in particular: the way AI and social commerce are transforming online shopping, the essential role that delivery plays in cart conversion, and sustainability shaping loyalty.
“In India, consumer expectations are undergoing a profound transformation. Speed, flexibility, and frictionless experiences are at the core of customer loyalty. Shoppers expect real-time updates, quick delivery, and hassle-free returns. Despite significant advancements in digital shopping, it’s the fundamentals of delivery and returns that continue to define the customer journey. Convenience, choice, and control are non-negotiable as many Indian consumers abandon their purchase if their preferred delivery option isn’t available. As we look ahead, businesses must embrace a future shaped by innovation, transparency, and purpose-led strategies where technology not only enables convenience but also champions sustainability, accessibility, and deeper consumer engagement.” said Balfour Manuel, Managing Director at Blue Dart.
Shopping powered by AI: Smarter Journeys, Higher Expectations
Advancements in generative AI are ushering in the next industrial revolution. But how will AI impact online shopping? Blue Dart and DHL’s latest e-commerce trend report reveals that AI is one of the most highly anticipated and demanded innovations among consumers, with 89% of shoppers in India wanting retailers to offer AI-powered shopping features. Virtual try-ons, AI-powered shopping assistants, and voice-enabled product search top the list of features consumers actively want to use. Shopping via voice commands is already on the rise, with 64% of Indian shoppers making purchases hands-free. As digital expectations rise, so does the demand for intuitive, tech-enabled shopping journeys that blend utility with delight.
Social Commerce Becomes the New E-Commerce
The traditional e-commerce website is increasingly being replaced — or byed — by social platforms. Consumers are turning to apps like Instagram and Facebook not just for discovery, but for purchase. 84% Indian shoppers say they have already made a purchase via social media, and 90% expects these platforms to become their primary shopping destination by 2030.
The power of influence also plays a critical role: 93% of Indian shoppers say viral trends and social buzz influence their buying decisions. Instagram (70%), Facebook (69%) and YouTube (66%) in particular are driving change in India, with online shoppers primarily reporting that they buy through these apps. Additionally, over 50% expect to buy even more via these platforms in the next five years. This shift signals a major transformation in how and where brands need to engage with their audiences, and calls for seamless, mobile-native experiences built for in-app conversion.
Delivery and Returns: The Ultimate Conversion Drivers
While new technologies continue to transform the digital shopping experience, it’s the fundamentals of delivery and returns that remain the biggest drivers of cart abandonment. Shoppers aren’t willing to compromise when it comes to convenience, flexibility, and control. In fact, 80% of Indian consumers say they will abandon their purchase if their preferred delivery option isn’t available. Just as critically, 81% will leave if the return process doesn’t match their expectations. Trust also plays a major role, with 54% of Indian shoppers reporting that they will not buy from a retailer if they don’t trust the delivery and returns provider. These expectations emphasize the importance of transparent, customer-centric logistics strategies — not just as an operational concern, but as a core part of the conversion funnel.
Sustainability and the Circular Economy: From Buzzword to Bottom-Line Impact
Sustainability has evolved from a brand differentiator into a core consumer demand. In India, 82% of shoppers now consider sustainability when making online purchases. This goes beyond packaging or shipping — 59% shoppers have actively abandoned their carts due to sustainability concerns.
Indian consumers are also embracing more circular models of consumption, with 52% opting for pre-owned or refurbished goods, motivated by both environmental values and cost efficiency. Additionally, 81% of Indian shoppers express willingness to participate in recycling or buy-back programs offered by retailers. These behaviors point to a growing expectation that brands will not only reduce their footprint, but actively empower consumers to shop more sustainably.
As we look towards 2030, these insights provide a clear roap for retailers aiming to capture the attention of today’s diverse shopper demographics. By embracing technology, prioritizing sustainability, and understanding the evolving preferences of consumers, businesses can transform challenges into opportunities.
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