These partnerships will unlock new opportunities for BIDSO to leverage its innovation and technical expertise in manufacturing toys and IP products, driving its vision to establish India as a global toy manufacturing hub. Kicking off their partnership with Hello Kitty, BIDSO has already prototyped and developed iconic Hello Kitty scooters which will soon be available on Flipkart.
In line with the scope of the licensing partnerships, all IPs are under work and will be available in the market soon both on e-commerce and physical retail stores. While all Hasbro products will be sold exclusively through Flipkart, the products being prepared for Hello Kitty and Chhota Bheem & Friends will be available on multiple platforms.
Vivek Singhal, Co-Founder, Bidso said, “g multi-year partnerships with some of the most loved and globally renowned brands, which have such a ionate fanbase, is a gratifying milestone for us. The partnerships will be a reflection of our strong shared values, as these brands have a long history of stretching the boundaries of quality, innovation, and creativity. At the heart of all of our endeavors is the making of local products of international standard and quality that we can proudly boast and we look forward to further leverage that through these partnerships.”
The key market being catered to is the Indian market, where BIDSO will be bringing to life locally made, world-class products that blend technological innovation with stringent quality certifications heralding a new era in Government’s vision of ‘Atmanirbhar Bharat’.
Further bolstering its growth momentum, BIDSO recently secured fresh funding in a Pre-series A round led by their existing investor Peer Capital, with participation from new investors including Eternal Capital, Marshot Ventures, and Atrium Ventures.
Be the first to comment 3t5h3u